The existing craft beer community seems to have a big element of fashion to it. I have a social circle of friends who are very into craft beer. I have seen the

The existing craft beer community seems to have a big element of fashion to it. I have a social circle of friends who are very into craft beer. I have seen them throw out beer they had already purchased just because a brewery had sold to a big brewer like InBev. At first I thought it was an ethical boycott like boycotting Nestle. After talking to them I found out it was solely because they were cool anymore and they didn't want to be seen associated with the brand. The exact quote I heard was "I don't want to be caught drinking anything someone in college knows about"