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> At that point you're just a brewery. I fail to discern the difference. If the beer quality remains higher than the draft swill the major brewers have offered

• lovich 8y ago
  The existing craft beer community seems to have a big element of fashion to it. I have a social circle of friends who are very into craft beer. I have seen them throw out beer they had already purchased just because a brewery had sold to a big brewer like InBev. At first I thought it was an ethical boycott like boycotting Nestle. After talking to them I found out it was solely because they were cool anymore and they didn't want to be seen associated with the brand. The exact quote I heard was "I don't want to be caught drinking anything someone in college knows about"
• plorkyeran 8y ago
  Part of it's just hipster fashion, of course. Putting that aside, though, there may be reasons why it matters. Scaling up production while maintaining quality and consistency is actually very difficult. You simply can't stock supermarkets across the country using small-batch brewing methods, so it's inherently a sign that they've moved away from what made them good. Even if they're still much better than the "swill", they're probably no longer the best thing you could be drinking and it's time to search for a new favorite.
• WalterSear 8y ago
  It's Lagunitas. It's not fancy beer.