4 ms·

Apparently microbrews are out of fashion now and "nanobrews" are the new thing where only a couple cases or kegs are made in any one batch. I also know a lot mo

Apparently microbrews are out of fashion now and "nanobrews" are the new thing where only a couple cases or kegs are made in any one batch. I also know a lot more people being their own beer. I knew Lagunitas got too big though when I saw them in supermarkets in Boston and Europe. At that point you're just a brewery.

subjectHarold 8y ago
Ha, lol..."nanobrews"...spot the hipster. Picobrews are the latest thing: only one small shot glass is ever made. After consumption, the recipe, all utensils used to create the brew, and the shot glass itself are destroyed in an industrial oven. Oh, and the person who made it (and their close family) is exiled to a rain forest in Madagascar for ten years. Microbrews, nanobrews...so conventional and corporate. I suppose they are an easy way in if you don't know much about beer and just want to copy your friends. Good for you.
- mindcrime 8y ago
  Seems similar to the scene among some heavy metal fans, where if a song wasn't recorded in an outhouse in Finland somewhere, by musicians nobody ever heard of, using instruments nobody ever heard of, then it's "commercial crap". It's almost funny to hear some of these guys talk...
EdwardDiego 8y ago
> At that point you're just a brewery. I fail to discern the difference. If the beer quality remains higher than the draft swill the major brewers have offered years, what does it matter that they've developed new markets?
- lovich 8y ago
  The existing craft beer community seems to have a big element of fashion to it. I have a social circle of friends who are very into craft beer. I have seen them throw out beer they had already purchased just because a brewery had sold to a big brewer like InBev. At first I thought it was an ethical boycott like boycotting Nestle. After talking to them I found out it was solely because they were cool anymore and they didn't want to be seen associated with the brand. The exact quote I heard was "I don't want to be caught drinking anything someone in college knows about"
- plorkyeran 8y ago
  Part of it's just hipster fashion, of course. Putting that aside, though, there may be reasons why it matters. Scaling up production while maintaining quality and consistency is actually very difficult. You simply can't stock supermarkets across the country using small-batch brewing methods, so it's inherently a sign that they've moved away from what made them good. Even if they're still much better than the "swill", they're probably no longer the best thing you could be drinking and it's time to search for a new favorite.
- WalterSear 8y ago
  It's Lagunitas. It's not fancy beer.

subjectHarold 8y ago

Ha, lol..."nanobrews"...spot the hipster. Picobrews are the latest thing: only one small shot glass is ever made. After consumption, the recipe, all utensils used to create the brew, and the shot glass itself are destroyed in an industrial oven. Oh, and the person who made it (and their close family) is exiled to a rain forest in Madagascar for ten years. Microbrews, nanobrews...so conventional and corporate. I suppose they are an easy way in if you don't know much about beer and just want to copy your friends. Good for you.

mindcrime 8y ago
Seems similar to the scene among some heavy metal fans, where if a song wasn't recorded in an outhouse in Finland somewhere, by musicians nobody ever heard of, using instruments nobody ever heard of, then it's "commercial crap". It's almost funny to hear some of these guys talk...

EdwardDiego 8y ago

> At that point you're just a brewery. I fail to discern the difference. If the beer quality remains higher than the draft swill the major brewers have offered years, what does it matter that they've developed new markets?

lovich 8y ago
The existing craft beer community seems to have a big element of fashion to it. I have a social circle of friends who are very into craft beer. I have seen them throw out beer they had already purchased just because a brewery had sold to a big brewer like InBev. At first I thought it was an ethical boycott like boycotting Nestle. After talking to them I found out it was solely because they were cool anymore and they didn't want to be seen associated with the brand. The exact quote I heard was "I don't want to be caught drinking anything someone in college knows about"
plorkyeran 8y ago
Part of it's just hipster fashion, of course. Putting that aside, though, there may be reasons why it matters. Scaling up production while maintaining quality and consistency is actually very difficult. You simply can't stock supermarkets across the country using small-batch brewing methods, so it's inherently a sign that they've moved away from what made them good. Even if they're still much better than the "swill", they're probably no longer the best thing you could be drinking and it's time to search for a new favorite.
WalterSear 8y ago
It's Lagunitas. It's not fancy beer.