It's tickling to see this dynamic new company with a name so close to an event that inspires such fiery passions in my country. Recently I've noticed that The

It's tickling to see this dynamic new company with a name so close to an event that inspires such fiery passions in my country. Recently I've noticed that The Sun, Britain's foremost tabloid and an ardent supporter of aforementioned event, have started shortening the name to "Brex" in a few of their headlines. [1] And now I'm also thinking of another company that ended up renaming themselves to avoid connotations with the name of the original event that inspired the name of the subsequent event that may or may not have inspired the name of this product. [2] [1] https://twitter.com/TheSun/status/1046513253843718144 https://twitter.com/TheSun/status/1046513253843718144 [2] https://qz.com/510040/grexit-the-unfortunately-named-software-startup-is-changing-its-name/ https://qz.com/510040/grexit-the-unfortunately-named-softwar...