I think there's some truth in that. Besides factual reasons why one might dislike a particular company or piece of software, there's also the old tribal system.

I think there's some truth in that. Besides factual reasons why one might dislike a particular company or piece of software, there's also the old tribal system. Back in the days, it was Amigas vs. Ataris vs PCs, or SGI vs HP vs IBM vs Apollo vs Sun… Now, we all run the same hardware, so the operating system seems to be the only pièce de résistance left. Even the arguments between vi and Emacs lost their fervor, considering the size of both RAM and vim nowadays. At least one item where your average geek ain't that different from a football fan…