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Mobile ordering has never made sense. It’s easier to just tell a person what you want when you actually get to the drive-thru, not to mention fresher. You don’t
by gurumeditations 8y ago
Mobile ordering has never made sense. It’s easier to just tell a person what you want when you actually get to the drive-thru, not to mention fresher. You don’t have to make an account or input payment information or download an app. Just speak and then hand a small plastic rectangle to them.
This AI BS is just a scam designed to dupe clueless executives out of their money. It’s just window dressing. The real problem? Constant delays in the drive thru. People can order just fine already, what pisses them off is sitting in the drive thru for 10 minutes waiting for “fast food”. Not to mention the price increases and a lack of new novel menu items.
- Animats 8y agoWhere does the customer's vehicle go between ordering and pickup? Some places have an order station followed by a waiting lane of N car lengths to the pickup station. That limits throughput to 1/N prep times. More waiting lane space costs real estate. It also means you can't sell anything with a long prep time. So the temptation for fast food sellers is to make customers order ahead. This is an economy for the store, not a convenience for the customer. Thus, efforts to encourage or coerce customers to order online. This leads to a proliferation of ordering apps, all different. That will be followed by consolidation: "Uber Eats", "Amazon Fresh", "Google Chow".