Block current ad tech and replace it with their own. Where does Brave hope to be in 10 years? Controlling the internet ad marketplace via their BAT token platfo

Block current ad tech and replace it with their own. Where does Brave hope to be in 10 years? Controlling the internet ad marketplace via their BAT token platform. Once the initial creators have earned their take and lost their will the platform values will be slowly (rapidly?) eroded and we'll be right back where we are today. How is this appealing?