This comment reads like you’ve never actually used Prime Video. The UI is not at all similar to their retail shopping UI, not even in the browser and certainly

This comment reads like you’ve never actually used Prime Video. The UI is not at all similar to their retail shopping UI, not even in the browser and certainly not in apps on other devices. I would say I have a very generic use case of these services: - I want to rent / buy content when it’s not part of what’s already in the streaming service. - I don’t want algorithmically personalized results. I want “exact search” to always work. - I want the top panel area when I log in to always have the content I’ve been actively watching, so that the easiest thing to do is to resume. The video player, connectivity, lack of bugs, subtitles, non-Western content, ability to directly integrate premium add ons, etc., are all just superior to Netflix. Netflix literally has one advantage: some of its original shows are good enough that I still want to watch them despite the Netflix app environment being unpleasant to use. I wish I could do even that through Amazon.