great read, joel. thanks for sharing. just about no one knows how to tell how a story better than gladwell (sidenote: seems like he'd make for a great pitch-man

great read, joel. thanks for sharing. just about no one knows how to tell how a story better than gladwell (sidenote: seems like he'd make for a great pitch-man) the NFL is reacting with their gut right now. i know they're trying to send a message, but the officials are going to receive the brunt of the criticism when there's so much ambiguity between the rules right now. this is an issue that needs to be addressed after the season...maybe that gives a YC-startup time to put together a new helmet ;)