Well, totally denial is PROFITABLE for Apple. They just "defend" his brands: our overpriced hardware is so special, you should paid to much! Absolute the same

Well, totally denial is PROFITABLE for Apple. They just "defend" his brands: our overpriced hardware is so special, you should paid to much! Absolute the same situations with slow down of their smartphones - whey info will be available for all, they just said "oh, we are so sorry!".