I was excited about this, but it was mostly worthless. The equivalent of a "how to write a great paper" guide explaining font size, where to put your name, to i

I was excited about this, but it was mostly worthless. The equivalent of a "how to write a great paper" guide explaining font size, where to put your name, to include a table of contents... And that's it. Nothing about what to write and how to write it? This is the hard part.