This resonates. Along similar lines - my business partner and I often discuss a customer test for our consulting businesses: are we trying to build & sell tech

This resonates. Along similar lines - my business partner and I often discuss a customer test for our consulting businesses: are we trying to build & sell technology to experts in technology or are we trying to build and sell technology to those who aren't versed in it but desperately need it for some aspect of their business. fwiw, our conclusion is often that the later is the right answer.