It's the same here in the US, too. They don't hide the fact, but it's certainly not as transparent as just labeling everything with their own name. There's stil

It's the same here in the US, too. They don't hide the fact, but it's certainly not as transparent as just labeling everything with their own name. There's still a bit of a stigma attached to knockoff brands and the stores don't want to make it too obvious.