Most people are focussing on their advertising spend, but it looks like they've built their marketing team for inside sales rather than growth. $3k/month on ad

Most people are focussing on their advertising spend, but it looks like they've built their marketing team for inside sales rather than growth. $3k/month on advertising means they're getting spending about $100/day. That's too low to properly target a SaaS audience for actual growth. My guess is that because they have 80k customers (according to their website), they focus most of their marketing plans around customer success and renewals rather than acquiring new leads. You can see they have a lot of budget tied to mailchimp...a sign that they spend a lot of time on lead/customer nurturing campaigns. I don't think this blog post is meant to be useful for any company that doesn't already have mass traction.