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While lots of folks may think the salary-to-advertising ratio here is way too high, I think it probably makes sense. I have to imagine that most of the Buffer m
by tvanantwerp 8y ago
While lots of folks may think the salary-to-advertising ratio here is way too high, I think it probably makes sense. I have to imagine that most of the Buffer marketing team is either creating marketing materials or promoting them in highly targeted ways. (I.e., they must be doing things that don't scale.) Moving that entire salary expense into ads would probably yield far less value to Buffer. What's more useful: an article from a well-read tech site talking about Buffer's cool features that came about from direct outreach, or some more easy-to-ignore Google ads?
- pascalxus 8y agobut doing things that don't scale is a temporary move until you figure things out. The results of those experiments must yield something. they must be doing something that will eventually scale.
- jermaustin1 8y agoYou are thinking about doing things that don't scale as a feature of your service/product. The non-scaling feature of Buffer would be something like if a customer queued something to post to their Instagram feed, then a human actually posted it for them. Sure it doesn't scale, but you can probably do that for a while until the tech stack is built out. GOOD Advertising is always much more hands on.