Amazing to me that their media budget is only $3,000. That is absolutely tiny! I'm curious why they don't do any programmatic (like display), and how they only

Amazing to me that their media budget is only $3,000. That is absolutely tiny! I'm curious why they don't do any programmatic (like display), and how they only spend $500 on search ads (I'd imagine brand-only terms would be over $500/mo).