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So to summarize, they have "10-Person Marketing Team" spending 93k/month total, with 2 major breakouts, 1. Teammate Expenses (73,225 + 9,402 + 367) = ~83K 2. E
by nishantvyas 8y ago
So to summarize, they have "10-Person Marketing Team" spending 93k/month total, with 2 major breakouts,
1. Teammate Expenses (73,225 + 9,402 + 367) = ~83K
2. Everything Else (or Actual Marketing) = ~10k
Why do they need 10 person team for $10k budget (actual money spent to bring customers in)? unless these guys are literally going door to door.
P.S. I'm not marketing professional.
- soared 8y agoAdvertising is only a small portion of marketing. Probably 1/3rd of 1 persons job is spending that $3k media spend. The rest of the team works on things like branding, identifying markets/customers, picking price points, running tables at events, writing content, working on the website, researching potential new products, understanding how current users use the products, analyzing web site traffic for insights, etc. At some places things like ui/ux fall under marketing - like making it easier for a user to purchase a product, writing manuals/user guides, etc.
- sjg007 8y agoI would do more sales...
- Daktest 8y agoMay not be necessary for their kind of product and market. Looking at their company page, there doesn't seem to any salespeople at the company. Would suggest that you check out Patrick McKenzie's post about SaaS companies. Buffer fits the 'Low-touch SaaS' description pretty squarely - which would mean that they don't necessarily require a dedicates sales unit. https://stripe.com/atlas/guides/business-of-saas https://stripe.com/atlas/guides/business-of-saas
- bkanber 8y agoFor low touch sales cycle company like Buffer, marketing is sales.
- tvanantwerp 8y agoBased on the software they pay for, I guess a lot of time is spent on writing promo emails, reaching out to journalists with press releases or similar, and other hands-on outreach versus just buying ads.