Thanks - interesting read. I always took “the medium is the message” a little differently than that author does. To me, I felt like McCluhan was saying that it

Thanks - interesting read. I always took “the medium is the message” a little differently than that author does. To me, I felt like McCluhan was saying that it almost doesn’t matter what the message is — the medium itself is the message, and it’s a message that is consistent regardless of the information being conveyed through it. It’s why Trump is so effective at Twitter — it’s not what he says so much as he is tapped into the medium better than almost anyone else.