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Is it just me who finds odd they put advertising production and media buying all mixed into "adversiting", yet break it down by media channel? It's usually: pr
by libertine 8y ago
Is it just me who finds odd they put advertising production and media buying all mixed into "adversiting", yet break it down by media channel?
It's usually: production + media
I read their advertising breakdown as media purchased, unless production is diluted in the value (which I doubt because you can use ads across social media channels for example, despite having different specs).
Or they just don't want to disclose it, which is completely fine :)
- soared 8y agoIts possible they do everything in-house and use free stock images. For facebook you don't necessarily need a designer, someone can easily write search ads, and they don't do any banner/video/etc advertising. Not how I would run it, but I don't know much about them.
- kevanlee 8y agoGood point. We (Buffer) do everything in-house, so there's no additional advertising production cost.