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Not marketing professional here, but I'm surprised at how almost all of the budget went to payroll related expenses. I would have imagined higher percentage spe
by analyst74 8y ago
Not marketing professional here, but I'm surprised at how almost all of the budget went to payroll related expenses. I would have imagined higher percentage spent on advertising spot, online and offline.
- deleted 8y ago[deleted]
- waisbrot 8y agoYeah, it's cool to see a budget. But then it's puzzling because I don't know what a marketing team does besides advertise.
- soared 8y agoPasting from another comment. Advertising is a section of marketing (You could get a degree in either one). The rest of the team works on things like branding, identifying markets/customers, picking price points, running tables at events, writing content, working on the website, researching potential new products, understanding how current users use the products, analyzing web site traffic for insights, etc. At some places things like ui/ux fall under marketing - like making it easier for a user to purchase a product, writing manuals/user guides, etc.