I don't have a general solution but perhaps a few ideas: One is to lower your threshold for what you count as being bragging — sometimes people are just sharin

I don't have a general solution but perhaps a few ideas: One is to lower your threshold for what you count as being bragging — sometimes people are just sharing and they don't mean any harm. And sometimes they just really need validation. But then again, despite their benign intentions, hearing their status might sting, especially if things aren't going your way lately. Another option is to poke fun at them, assuming you are on joking terms yadayada. E.g. I caught myself bragging about the achievements of my previous business partner at a party last weekend and the room was having none of it. As soon as I finished my sentence, they erupted into "woopdey doo" or (impersonating me) "I don't mean to brag or anything!!" So there's that.