Normally with new technology, I'd expect hungry entrepreneurs to jump in the fray and develop alternatives to these huge established companies, but with self-dr

Normally with new technology, I'd expect hungry entrepreneurs to jump in the fray and develop alternatives to these huge established companies, but with self-driving cars, it seems that the barriers to entry would be too high. I'm hoping I'm wrong though and we see more Elon Musks types out there in the next decade giving us self-driving cars and competing with these giants.