2 ms·
The medium is the message.
by simplecomplex 8y ago
The medium is the message.
- gdubs 8y agoI'd love to re-read McCluhan with Twitter and Facebook in mind – but I'll be honest: I've struggled every time I've tried to get through his writings.
- smacktoward 8y agoI took a stab at a more readable McLuhanite interpretation of Facebook a few years ago: https://jasonlefkowitz.net/2013/02/i-kind-of-hate-twitter/ https://jasonlefkowitz.net/2013/02/i-kind-of-hate-twitter/
- gdubs 8y agoThanks - interesting read. I always took “the medium is the message” a little differently than that author does. To me, I felt like McCluhan was saying that it almost doesn’t matter what the message is — the medium itself is the message, and it’s a message that is consistent regardless of the information being conveyed through it. It’s why Trump is so effective at Twitter — it’s not what he says so much as he is tapped into the medium better than almost anyone else.