Bump your price up to cover Apple's cut. And shut down your servers / payment processor / update system, and enjoy your new found time to work on TextMate2 ins

Bump your price up to cover Apple's cut. And shut down your servers / payment processor / update system, and enjoy your new found time to work on TextMate2 instead of maintaining infrastructure for TextMate 1. TextMate is a great case study. It'd be very high up on the Top Grossing list, and therefore massively visible to many new eyeballs that are not Ruby on Rails hackers. I'd wager that it'd move a lot of new licenses if it was in the App Store.