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So the point is to deceive the customer and because that's the entire point is OK and needs to be tolerated?
by ajmurmann 8y ago
So the point is to deceive the customer and because that's the entire point is OK and needs to be tolerated?
- rickdeckard 8y agoNo, deception has nothing to do with that. The point is to disconnect the product from its brand and connect it to another (in-house) brand instead, practically negotiating away the brand/marketing portion of the price by committing to an attractive purchase-volume. If I'm Pepsi and you want to white-label my product but then again still want to tell everyone it's Pepsi, you still make your sales on the back of my brand-investment, so you'll have to pay for the brand as well.