A lot of this depends on how far Amazon takes this. Online, you have an infinite shelf space. So many people have used that to create those so called "private

A lot of this depends on how far Amazon takes this. Online, you have an infinite shelf space. So many people have used that to create those so called "private labels" that contribute nothing of value and just add confusion and cost to the market. So if those we're gone, it would be great. But maybe we can be optimistic, given that Bezos thinks long term: Maybe the goal is to create a thriving, competitive market of brands that only belong to Amazon ? Maybe, as long as you can provide significant new value to consumers, you'd get access, and you'd get all your logistics,customer service,and marketing taken care for you ? And who knows, maybe one day, your supply-chain and a lot of your manufacturing ? And this would advance us towards a world where most companies are more focused on r&d(similar to what AWS did for software), and many startups will thrive. Sure, we would have to find ways to decrease concentration for power in certain companies, but it won't be all bad.