Yep super common, usually the supermarket deals directly with a producer and puts their own brand name on the product. However, there are two different ways of

Yep super common, usually the supermarket deals directly with a producer and puts their own brand name on the product. However, there are two different ways of doing it: * the open one (U, Carrefour, Amazon Basics...) the brand is the name of the chain, they must ensure some quality and good price so the customer does not equate the whole shop with shitty products. They can even develop specific brands for high quality products, for organic products, etc. (U bio , Carrefour Sélection...) * the indirect one (Leclerc, Amazon private brands...) the fact that the brand is owned by the chain is not immediately obvious. This allows them to have low cost/high margin exclusive products whose quality won't damage the chain's image. And they can rename the brand at will...