This is a great move insofar as it help manage their huge problem with counterfeits, knockoffs, review scams, etc.. This is the is the antithesis of those fly-

This is a great move insofar as it help manage their huge problem with counterfeits, knockoffs, review scams, etc.. This is the is the antithesis of those fly-by-night Chinese+ scammers. As long as they go for high quality and well-managed, this is an excellent idea. Also great that they base it on 3rd parties. Seems that they might have figured out that what people come to Amazon for is convenience -- to get a solid product at an ok price, delivered soon and free (w/Prime) -- and that the influx of cheap knock-off/counterfeit goods and review cheating is ruining that experience. Something to keep an eye on.