You make it sound like "private brands as a service" was a bad thing. But unlike the numerous direct to customer nonames on aliexpress, amazon or ebay (the plat

You make it sound like "private brands as a service" was a bad thing. But unlike the numerous direct to customer nonames on aliexpress, amazon or ebay (the platform is irrelevant) who will never have a reputation to lose, a "private brands as a service" provider is dealing with long term customers. For them, quality issues will have consequences. Even if they both sell the same design, a "private brands as a service" manufacturer (or reseller) will have to balance price and quality, whereas a pop-up noname brand will only ever compete on price.