Agreed. There's a real art in promoting yourself without resulting in everyone hating you. Not everyone manages that - or even tries to avoid the "annoying one'

Agreed. There's a real art in promoting yourself without resulting in everyone hating you. Not everyone manages that - or even tries to avoid the "annoying one's peers" part. In business unlike socially it's actually part of the job - or it should be if you want to achieve certain goals: bonus, promotion, peer recognition. Even avoiding layoffs could come down to how well you communicate the good work you're doing. This does not come naturally to many of us in this sector, but once you are aware of the need for it, there are ways to promote yourself authentically and without being too much of a show-off.