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>it's also hard to believe that Apple and Amazon would both issue comprehensive denials of pretty much every single claim They just cannot afford to do otherwi

>it's also hard to believe that Apple and Amazon would both issue comprehensive denials of pretty much every single claim They just cannot afford to do otherwise. (Regardless of whether the article is accurate or not)

eridius 8y ago
Why not? If Bloomberg's article is true, I'd have actually expected Apple to publish a statement about this a long time ago where they acknowledge the issue (and what it affected and its resolution). There's no reason Apple must pretend it never happened. But let's say it did happen and let's say Apple does feel the need to deny it. They wouldn't deny it in this fashion. They'd publish a simple piece with broad and vague statements that don't actually refute the exact claims in the article, a puff piece meant to reassure people that Apple is not currently compromised and that may try to imply the article is wrong but without actually lying. As it is, Apple PR has never to my knowledge outright lied. They of course try to spin things to be favorable to Apple, but they've never knowingly published objectively untrue statements. Similarly, Amazon's piece was signed by their CIO. If Amazon wanted to lie, the statement wouldn't be signed by their CIO as that puts his personal credibility on the line. It would be a PR piece, again making vague statements that may put a spin on things but aren't actual lies.
- IanSanders 8y ago
  Perhaps, there is no more hard evidence left. Perhaps, any of the companies (involved) admitting it would make bigger news than the Bloomberg article. There is no way to avoid some degree of reputation loss, but there is no scenario when admitting will cause less reputation loss than not admitting. Very few consumers will looks and think "How noble, how honest". Most will think "Apple got hacked my data is stolen". Competitors will get something concrete to point at. Maybe no one knows what exactly was stolen. Let's not portray Apple as some saints. They didn't completely admit the iphone 4 antenna problem. Or recent macbook keyboard problem. And bent iphone 6s problem. (And those are all things we have evidence of)

eridius 8y ago

Why not? If Bloomberg's article is true, I'd have actually expected Apple to publish a statement about this a long time ago where they acknowledge the issue (and what it affected and its resolution). There's no reason Apple must pretend it never happened. But let's say it did happen and let's say Apple does feel the need to deny it. They wouldn't deny it in this fashion. They'd publish a simple piece with broad and vague statements that don't actually refute the exact claims in the article, a puff piece meant to reassure people that Apple is not currently compromised and that may try to imply the article is wrong but without actually lying. As it is, Apple PR has never to my knowledge outright lied. They of course try to spin things to be favorable to Apple, but they've never knowingly published objectively untrue statements. Similarly, Amazon's piece was signed by their CIO. If Amazon wanted to lie, the statement wouldn't be signed by their CIO as that puts his personal credibility on the line. It would be a PR piece, again making vague statements that may put a spin on things but aren't actual lies.

IanSanders 8y ago
Perhaps, there is no more hard evidence left. Perhaps, any of the companies (involved) admitting it would make bigger news than the Bloomberg article. There is no way to avoid some degree of reputation loss, but there is no scenario when admitting will cause less reputation loss than not admitting. Very few consumers will looks and think "How noble, how honest". Most will think "Apple got hacked my data is stolen". Competitors will get something concrete to point at. Maybe no one knows what exactly was stolen. Let's not portray Apple as some saints. They didn't completely admit the iphone 4 antenna problem. Or recent macbook keyboard problem. And bent iphone 6s problem. (And those are all things we have evidence of)