The usual: make it public and viral, give them a bad rep, attack them on what matters to them: profits. First grab attention of people on how this is gonna aff

The usual: make it public and viral, give them a bad rep, attack them on what matters to them: profits. First grab attention of people on how this is gonna affect them, then enlarge on how apple makes huge profits, out of tax evasion, which impact well being of people around the world, also mention how their devices are made out of forced labour and degrading work conditions, and remind every other scandal.