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Don't forget also that a large portion of Reddit users are college kids, and people with very low amount of disposable income. As I say though, volunteering to

• redthrowaway 16y ago
  Some redditors are college kids. Many, however, are professionals. Just look at the money raised for Haiti, the Colbert Rally, etc. They are notoriously willing to part with their money for things they like. I think the problem is not that the userbase is unmarketable, but rather that capitalizing on it would require more than the typical semi-related ad strategy. They really should create a system whereby advertisers can choose specific types of redditors they want to target. Rate everyone on a Meyers Briggs type scale based upon their voting, clicking, and subscription habits. Package that data into an API that advertisers can easily use to pick out the types of individual they want to target. Thus pro-prop 19 groups could target subscribers of r/trees or people who upvote pro-marijuana stories, without only being able to advertise in pro-marijuana reddits. Conversely, the anti-gay marriage folks who were banned could target people who would likely hold their points of view. This cuts out much of the risk that advertisers currently face, of running into people who quite vocally oppose their ads, and should also help to ensure a higher CTR. It would require some hardware and development investment, but I think a strategy like this could pay off immensely. Better yet, it wouldn't run afoul of the users as a) no personal information would be given to advertisers, and b) they would be seeing more relevant ads.