The big recent change with the free paradigm is that trust in privacy has been lost with these massive data silos. In fact, you could argue that we are now at

The big recent change with the free paradigm is that trust in privacy has been lost with these massive data silos. In fact, you could argue that we are now at the beginning of the end of this entire approach to the web. George Gilder exposes the nearing end of this in his latest book "Life after Google" https://www.amazon.com/Life-After-Google-Blockchain-Economy-ebook/dp/B072NYKG2G/ref=sr_1_1_twi_kin_2?ie=UTF8&qid=1538696018&sr=8-1&keywords=gilder+google https://www.amazon.com/Life-After-Google-Blockchain-Economy-... I definitely recommend it.