> What incentive do you see for Bloomberg to report a major story and lie!? Why would they do that? just like all of their other stories on Apple products/etc

> What incentive do you see for Bloomberg to report a major story and lie!? Why would they do that? just like all of their other stories on Apple products/etc that have been wrong - page clicks and ad revenue. Writing about Apple gets you both. the WSJ is in the same boat. Quoting vague "sources briefed on the matter" is just mysterious enough to keep the reader on the hook for more. I haven't trusted Bloomberg to report anything accurate about Apple for years now.