Right when I saw the example text, I was immediately reminded of typographical rivers[0]. If you have a visual memory, I'm guessing rivers in paragraphs may als

Right when I saw the example text, I was immediately reminded of typographical rivers[0]. If you have a visual memory, I'm guessing rivers in paragraphs may also help you remember what you read, since the negative space creates branch-like structures in the paragraph, which adds an extra visual memory cue. After looking at a few examples of this font, it's clear that this font was designed to do that. You can see similar continuous structures in the text itself. Pretty neat. Looks like they also borrowed ideas from Daniel Kahneman, as well[1]. In his book, I believe one of the examples does a test on Princeton students to see how many riddles they can solve, and they did better when the font was harder to read. [0] https://en.wikipedia.org/wiki/River_(typography) https://en.wikipedia.org/wiki/River_(typography) [1] https://en.wikipedia.org/wiki/Thinking,_Fast_and_Slow https://en.wikipedia.org/wiki/Thinking,_Fast_and_Slow