You should check out Tapzilla - http://tapzilla.com http://tapzilla.com (YC S2010) - you only pay for actual app installs rather than paying $100 for 994 clicks

You should check out Tapzilla - http://tapzilla.com http://tapzilla.com (YC S2010) - you only pay for actual app installs rather than paying $100 for 994 clicks, which leads to 4 installs (I had no idea install rates per click were as low as 0.40%!). They just launched on Techcrunch last week (http://techcrunch.com/2010/10/13/tapzilla-offers-daily-deals-for-paid-mobile-apps/ http://techcrunch.com/2010/10/13/tapzilla-offers-daily-deals...). Edit: I can't claim to be an expert on mobile advertising, but it doesn't seem like traditional CPC/CPMs really work in this space. I'm on a mobile device, which means lots of accidental taps, and if I randomly click on an ad that catches my eye, chances are I'm not going to want to install the app from the app store right then and there (although I guess this also means your 4 installs could be a low stat since users might return to install the app later without going through the Linkshare affiliate link).