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Perhaps these things aren't handled at the level of "company"? For a national security-related issue, you might just include the minimum number of people that
by moduspol 8y ago
Perhaps these things aren't handled at the level of "company"?
For a national security-related issue, you might just include the minimum number of people that need to know, which would naturally not include your PR team. Then when an article like this comes out, the PR team responds in exactly the way they would if it were an outright fabrication, which is what the goal would be.
- dguaraglia 8y agoEven though this could be the case (that the security team is under a gag order and the marketing/PR team don't know about it), I'm pretty sure a "no comment" response from security would signal the PR team to maybe downplay the whole thing. The active refusal is a bit too strong for just being a miscommunication.
- minxomat 8y agoNSL-type deals are explicitly denied. E.g. Apple wrote: > Finally, in response to questions we have received from other news organizations since Businessweek published its story, we are not under any kind of gag order or other confidentiality obligations.