4 ms·
Could part of the issue be the ad? I don't mean to offend, but it didn't seem like it would inspire many clicks. You might want to give a better indication of w
by amadiver 16y ago
Could part of the issue be the ad? I don't mean to offend, but it didn't seem like it would inspire many clicks. You might want to give a better indication of what the game is about, and give a really strong CTA (call to action). Something like "CLICK HERE" usually does the trick.
- senorprogrammer 16y agoI think there's some real merit to this comment. In reading the original post, I didn't realize the image embedded in it was the ad itself and not just a screen from the game. You might consider consulting someone experienced in creating ads next time around, if only to factor that out as a consideration.
- patio11 16y agoGetting clicks is not his issue if they are happy to drain a hundred bucks in a day. The issue is that he needs to convert about 20 - 30% of the clicks to purchasers to make the math work at his price point. That is extraordinarily high.
- amadiver 16y agoAh -- you're right. I now see that the app sells for 99 cents. To slightly rephrase: even without counting Apple's and LinkShare's cut, the developer would still need a 10% purchase rate just to break even (10 cents * 10 people = 1 purchase) (which is just as ridiculously high as a 20-30% conversion rate as far as I know).