Outside of certain demographics you just don’t see people staring into their computers in line at the bakery, on the subway platform, at dinner, at the grocery

Outside of certain demographics you just don’t see people staring into their computers in line at the bakery, on the subway platform, at dinner, at the grocery store. Television remained a dominant media deep into the penetration of the personal computer with people spending hours and hours watching every day. Again, outside certain demographics, this just wasn’t the experience of most people with respect to computers. For me and my friends, yes - we spend all day on our computers. Most didn’t. Today, people are glued to their smartphones. I’m not saying that literally everyone owns an iPhone, either. What I am saying is that smartphone adoption hit an inflection point with the iPhone - heading upwards into the stratosphere. When you look at the concepts people had for what an Apple phone might look like pre-iphone, no one was prepared for what was coming.