At first I was surprised that the traffic has tanked so much for sex.com, because I figured every teenager would enter it into the browser because it's so easy

At first I was surprised that the traffic has tanked so much for sex.com, because I figured every teenager would enter it into the browser because it's so easy to think of. But when I went to Google (even with safe search off) and type "sex", all of the matches are for Sex and the City. My guess is that it's probably pretty hard to get much SEO traction for the word "sex".