Maybe supermarkets will begin selling ugly produce now, too, since Imperfect Produce is raising awareness. If they had aisles of ugly produce at discount prices

Maybe supermarkets will begin selling ugly produce now, too, since Imperfect Produce is raising awareness. If they had aisles of ugly produce at discount prices, would it really undercut their sales of pretty produce? Maybe they should run experiments, to see if they can make higher profit margins on ugly veggies, even sold at discount prices, since they have bargaining power over what they pay the producers.