What does looking at guns say about someone's personality? That's what I don't get. Are they fearful after a home invasion? Do they like marksmanship? Are t

What does looking at guns say about someone's personality? That's what I don't get. Are they fearful after a home invasion? Do they like marksmanship? Are they looking for a gift for someone? Are their friends into shooting, and they're looking for ways to hang out more with their friends? How do you know why? And if you did, does that tell you about their personality? There's a large jump there between an interest and "Conscientiousness, Agreeableness, Neuroticism, Openness, Extroversion." I don't think any amount of "throw big data and other buzzword at it" will reduce that jump, because you're more likely to train against other attributes of your population than their personality.