Incredible article Amy. And to those saying workshops aren't "products" well I'd argue they straddle the product/service line. Since you're creating a content

Incredible article Amy. And to those saying workshops aren't "products" well I'd argue they straddle the product/service line. Since you're creating a content package and then presenting it. Lots of the material from workshops can be re-sold or re-presented over and over. Vs pure services which you are creating on demand each time.