> Within months of its arrival in the Bay Area, Imperfect Produce fliers were showing up on our car windows, its outreach coordinators were pitching at communit

> Within months of its arrival in the Bay Area, Imperfect Produce fliers were showing up on our car windows, its outreach coordinators were pitching at community meetings, its Facebook advertisements popped up daily in our feeds, and it was edging into community centers we had operated at for years. The marketing blitz paid off. Soon, Imperfect’s single-use cardboard boxes began lining the streets on recycling and garbage days in the East Bay. We lost customers, a lot of customers.