It seems quite unlikely that this random startup is actually the source of a 30% drop in business at BeetBox. Both of these companies account for a tiny percent

It seems quite unlikely that this random startup is actually the source of a 30% drop in business at BeetBox. Both of these companies account for a tiny percent of the produce market. BeetBox would be better off working on making their product better, rather than writing articles criticizing a startup doing something similar.