> if you want your social cause to not be a victim of market forces, you either need to work yourself into the market correctly... Social enterprises aren’t re

> if you want your social cause to not be a victim of market forces, you either need to work yourself into the market correctly... Social enterprises aren’t responding to a market opportunity in the same way a for profit business is. They are filling a gap that the for-profit market has created or left unfilled and are often doing so by using fragile mechanisms that can easily be destabilised. They don’t really have many options to adapt and they can’t ‘pivot’ to a new customer base to adapt as that would be leaving the original problem unsolved. In short, I don’t think you can fairly use free market thinking for social enterprises.