I don't really understand your reply. "A lack of a market for $3B of produce" is also equivalent to saying, "A lack of market for $3B of produce at the prices r

I don't really understand your reply. "A lack of a market for $3B of produce" is also equivalent to saying, "A lack of market for $3B of produce at the prices required to make production profitable." The claim about automation allowing the meeting of that need simply means that the speaker believes automation will reduce prices enough to make targeting this need profitable.