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Later on it says that it specifically helps only midsize- and larger growers, because small growers don't produce large enough quantities for it to be profitabl
by ajkjk 8y ago
Later on it says that it specifically helps only midsize- and larger growers, because small growers don't produce large enough quantities for it to be profitable to purchase from them:
"'We want to be able to source at least a truckload from these growers each week, so they have to be at least midsize in most cases.' Imperfect Produce is only able to make a profit by working with the larger global agribusinesses, not the picturesque small and mid-sized farms it projects in its marketing campaign."
- kbenson 8y agoI suspect we'll see co-ops of smaller growers to gather this food from members for the purpose of selling in bulk then. If there's a market, and it's worth enough, that's what I would expect to happen, just like it does for other market situations with small growers (e.g. farmers markets). Markets tend to work around inefficiencies like that, just as they worked around the inefficiency of product waste in general here. It's generally best to work with and nudge the market through incentives than to expect it to not behave like expected.
- beat 8y agoI have yet to see any food industry marketing anywhere that doesn't create a rosy picture of family farming in its marketing, rather than the factory farms and giant agribusiness that actually supply the vast majority of our food.