> Talk about putting the cart before the horse. I have no problem with saying, "that food isn't really waste, let's redistribute it if it's going unused." But s

> Talk about putting the cart before the horse. I have no problem with saying, "that food isn't really waste, let's redistribute it if it's going unused." But someone's got their head turned right around if they think that a logical corollary is, "and that food should never be used, because we're redistributing it." No, I think you're the one who has it wrong. Previously, the "ugly produce" wasn't food waste because it was distributed to the needy through food banks and other social uses. The problem is that the "imperfect produce" startup used a glitzy marketing campaign to turn that produce into a marketable commodity, redirecting it from social uses to profit-making uses, making the poor worse off to benefit some VCs and midsize-to-large agribusiness companies. To add insult to injury, the marketing tries to pass off the profit-making use as a social one.